COSTS AND PAYOFFS IN PERCEPTUAL RESEARCH
COSTS AND PAYOFFS IN PERCEPTUAL RESEARCH
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DOI:
10.1037/0033-2909.91.3.609
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发表时间:
1982-01-01
影响因子:
22.4
通讯作者:
EDWARDS, W
中科院分区:
文献类型:
--
作者:
VONWINTERFELDT, D;EDWARDS, W
Argues that research that reaches conclusions about inaccessible perceptual processes or experience should validate them by exhibiting good reasons to believe that the observed behavior in some sense faithfully reports the inaccessible processes. In the mid-1950s, perceptual researchers widely adopted a validation by cupidity approach. Suitable reward schemes combine with the assumption of reward-maximizing behavior to permit fairly direct inferences of underlying processes. Seriously inappropriate behavior produces relatively little reduction in expected payoff. Costs and payoffs are rather feeble means of instructing Ss what to do or ensuring that they do it. Consequences of this fact are examined in 3 specific kinds of perceptual experiments. Implications for experimental design, interpreting experimental results, and decision theory are explored.(26 ref)(PsycINFO Database Record (c) 2016 APA, all rights reserved)