Multiproduct retailers and the sale phenomenon
Multiproduct retailers and the sale phenomenon
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多产品零售商和销售现象
DOI：
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发表时间：
2001
期刊：
影响因子：
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通讯作者：
D. Reiffen
中科院分区：
文献类型：
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作者：
Daniel Hosken;D. Reiffen
零售业的两个共同特征是，每个零售商销售许多不同的产品，并且不同产品的定价策略不同。本文将以往的单产品零售商竞争的工作扩展到多产品的设置。具体来说，我们得出的易腐和不易腐商品的均衡定价策略。我们发现，在单产品模型中用于解释非易逝品定价动态的直觉可以推广到多产品环境。此外，由于商品是吸引顾客的替代手段，在多产品环境中，不易腐商品的价格变化会影响易腐商品的价格。此外，多产品设置产生了丰富的影响，其中一些我们经验研究。例如，我们发现，与理论一致，易腐和不易腐的价格变化是负相关的。这一点和其他证据表明，定价动态以可预测的方式与产品特性相关，例如消费者的存储成本。lJEL编号：L81、L11、D21r。John Wiley & Sons，Inc.
Two common features of retailing are that each retailer sells many different products, and that pricing strategies differ across products. This paper extends previous work on single-product retailer competition to a multiproduct setting. Specifically, we derive equilibrium pricing strategies for perishable and nonperishable goods. We find the intuition used to explain pricing dynamics for nonperishable items in single-product models generalizes to the multiproduct setting. Moreover, because goods are substitute means of attracting customers within the multiproduct setting, price changes for the nonperishable good will affect the perishable good price. In addition, the multiproduct setting generates a rich set of implications, some of which we empirically examine. For example, we find that, consistent with the theory, perishable and nonperishable price changes are negatively correlated. This and other evidence suggests that pricing dynamics are related in predictable ways to product characteristics, such as consumers' storage costs. lJEL Numbers: L81, L11, D21r. © 2001 John Wiley & Sons, Inc.