The UK association conference attendance decision-making process
The UK association conference attendance decision-making process
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DOI：
10.1016/j.tourman.2008.08.002
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发表时间：
2009-06-01
影响因子：
12.7
通讯作者：
Thompson, Karen
中科院分区：
文献类型：
--
作者：
Mair, Judith;Thompson, Karen
本文报道了英国协会会议代表在决定参加会议时所表现出的消费者行为的研究。对现有文献的审查表明，很少调查代表对参加会议的看法，因为对商业活动的大多数研究传统上集中在供应方，特别是会议目的地形象和协会选址。该文件发现，英国协会会议代表决策过程的六个基本维度-个人/专业发展，网络机会，成本，地点，时间和便利，健康和福祉。另外。回归分析表明，其中两个方面（建立联系的机会和费用）是今后再次出席会议的意向的重要预测因素。(C)2008爱思唯尔有限公司保留所有权利。
This paper reports on research carried out into the consumer behaviour displayed by UK association conference delegates when deciding to attend a conference. Examination of the available literature suggested that there has been little investigation of the delegate's perspective on attending a conference, as most research into business events has traditionally been centred on the supply side particularly convention destination image, and association site selection. The paper found six underlying dimensions of the UK association conference delegate decision-making process - personal/professional development, networking opportunities, cost, location, time and convenience and health and wellbeing. Additionally. regression analysis showed that two of the dimensions (networking opportunities and cost) were significant predictors of intention to attend the conference again in the future. (C) 2008 Elsevier Ltd. All rights reserved.