Sober Rebels or Good Consumer-Citizens? Anti-Consumption and the ‘Enterprising Self’ in Early Sobriety

Sober Rebels or Good Consumer-Citizens? Anti-Consumption and the ‘Enterprising Self’ in Early Sobriety
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清醒的反叛者还是良好的消费者公民?反消费和早期清醒中的“进取的自我”

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发表时间:
2021
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通讯作者:
E. Nicholls
E. Nicholls
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作者:
E. Nicholls

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英国的前饮酒者被要求在一个将消费(酒精消费,但也更广泛)作为身份形成的重要组成部分的社会中谈判清醒。拒绝消费的风险将自我置于既定的新自由主义秩序之外,特别是在传统的清醒和“恢复”模式将不饮酒者定位为患病或有缺陷的情况下。随着西方饮酒率的下降,以及庆祝清醒作为一种积极的“生活方式选择”的新运动的激增,本文将重点介绍清醒的女性如何重新设计传统恢复模式的元素,以构建一个“进取的自我”,尽管-或者确实是因为-他们拒绝喝酒,但仍然是一个好的消费者公民。在这样做的过程中,本文增强了我们的理解的方式,新自由主义的成功,进取的自我概念可以被纳入(重建)的自我和身份的“反消费者”更广泛的。
Former drinkers in the UK are required to negotiate sobriety in a society that positions consumption (of alcohol but also more widely) as an important part of identity formation. A refusal to consume risks positioning the self outside of the established neoliberal order, particularly as traditional models of sobriety and ‘recovery’ position the non-drinker as diseased or flawed. As drinking rates decline across western contexts and new movements celebrating sobriety as a positive ‘lifestyle choice’ proliferate, this article will highlight ways in which sober women rework elements of traditional recovery models in order to construct an ‘enterprising self’ who remains a good consumer-citizen despite – or indeed because of – their refusal to drink. In doing so, this article enhances our understandings of the ways in which neoliberal notions of a successful, enterprising self can be incorporated into (re)constructions of the self and identity by ‘anti-consumers’ more widely.