The Electoral Consequences of Skin Color: The “Hidden” Side of Race in Politics
The Electoral Consequences of Skin Color: The “Hidden” Side of Race in Politics
复制标题
肤色的选举后果:政治中种族“隐藏”的一面
DOI:
--
复制
发表时间:
2012
期刊:
影响因子:
--
通讯作者:
Vesla M. Weaver
中科院分区:
文献类型:
--
作者:
Vesla M. Weaver
Despite the significant role that skin color plays in material well-being and social perceptions, scholars know little if anything about whether skin color and afrocentric features influence political cognition and behavior and specifically, if intraracial variation in addition to categorical difference affects the choices of voters. Do more phenotypically black minorities suffer an electoral penalty as they do in most aspects of life? This study investigates the impact of color and phenotypically black facial features on candidate evaluation, using a nationally representative survey experiment of over 2000 whites. Subjects were randomly assigned to campaign literature of two opposing candidates, in which the race, skin color and features, and issue stance of candidates was varied. I find that afrocentric phenotype is an important, albeit hidden, form of bias in racial attitudes and that the importance of race on candidate evaluation depends largely on skin color and afrocentric features. However, like other racial cues, color and black phenotype don’t influence voters’ evaluations uniformly but vary in magnitude and direction across the gender and partisan makeup of the electorate in theoretically explicable ways. Ultimately, I argue, scholars of race politics, implicit racial bias, and minority candidates are missing an important aspect of racial bias.