Digital Network Repertoires and Organizational Hybridity

Digital Network Repertoires and Organizational Hybridity
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数字网络库和组织混合性

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发表时间:
2007
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通讯作者:
A. Chadwick
A. Chadwick
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作者:
A. Chadwick

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这篇文章是由两个相互关联的问题驱动的。首先,互联网是否促成了传统利益集团和政党之间的组织变革,使它们开始类似于社会运动特征的松散网络形式?第二,互联网在新的、概念上有趣的公民组织中扮演了什么角色,比如总部设在美国但面向国际的实体MoveOn ?我提出“曲目”的概念是为了论证互联网鼓励“组织混杂”。这抓住了两个趋势。首先,已建立的利益集团和政党正在经历基于先前被认为是社会运动典型的数字网络曲目的选择性移植和适应的杂交过程。第二,新的组织形式正在出现,它们只以混合形式存在,如果没有互联网及其促进的复杂的空间和时间互动,它们就无法发挥作用。这些“混合动员运动”(包括MoveOn,这里考虑的例子)混合了与所有三种组织类型——党派、利益集团和社会运动——相关的典型组合。此外,我认为快速的“剧目转换”,在空间上——在线和离线领域之间,以及在时间上——在运动内部和运动之间,是当代政治动员的新特征。
This article is driven by two interrelated questions. First, is the Internet enabling organizational change among traditional interest groups and political parties, such that they are starting to resemble the looser network forms characteristic of social movements? Second, what role is the Internet playing in new, conceptually intriguing citizen organizations such as MoveOn, the U.S.-based but internationally oriented entity? I develop the concept of repertoires to argue that the Internet encourages “organizational hybridity.” This captures two trends. First, established interest groups and parties are experiencing processes of hybridization based on the selective transplantation and adaptation of digital network repertoires previously considered typical of social movements. Second, new organizational forms are emerging that exist only in hybrid form and that could not function in the ways that they do without the Internet and the complex spatial and temporal interactions it facilitates. These “hybrid mobilization movements” (including MoveOn, the example considered here) blend repertoires typically associated with all three organizational types—parties, interest groups, and social movements. Moreover, I suggest that fast “repertoire switches,” spatially—between online and offline realms, and temporally—within and between campaigns, are emerging characteristics of contemporary political mobilization.