The Use of Media in Media Psychology
The Use of Media in Media Psychology
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媒体心理学中媒体的运用
DOI：
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发表时间：
2016
期刊：
影响因子：
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通讯作者：
James J. Cummings
中科院分区：
文献类型：
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作者：
Byron Reeves;Leo Yeykelis;James J. Cummings
媒体心理学家对人和媒体都有理论上的兴趣，但研究投资在很大程度上有利于刺激的主题。一项对过去10年中来自《媒体心理学》杂志的306项研究以及其他期刊上引用最多的媒体实验的分析表明，这些研究投资于数万名人类受试者，但这些研究使用的媒体材料样本通常很小，而且不具代表性。绝大多数实验（65%）使用了每个条件下的媒体消息的单一例子，但他们讨论了真实的世界媒体体验的大类。对具体选择的分析表明，研究中所代表的媒体比真实的世界中的媒体更少变异、细微差别和特质。两类解决方案进行了讨论。首先，新的统计解决方案促进了对媒体重复作为随机因素分析的更多关注。其次，我们回顾了不寻常的研究设计的优势，强调刺激投资，包括单一主题的设计，收集个人内部的数据，并构建独特的模型，使用的整体，而不是样本，人们的经验的消息。
Media psychologists have theoretical interests in both people and media, yet research investments considerably favor subjects over stimuli. An analysis of 306 studies, taken from the journal Media Psychology over the last 10 years, and from the most cited media experiments in other journals, shows that studies invested in tens of thousands of human subjects but the studies used small samples of media material that were often narrow and unrepresentative. The vast majority of experiments (65%) used single examples of media messages per condition yet they discussed large categories of real world media experiences. Analysis of specific selections showed that media represented in research are less variant, nuanced, and idiosyncratic than media found in the real world. Two categories of solutions are discussed. First, new statistical solutions promote more attention to media repetitions analyzed as random factors. Second, we review the advantages of uncommon research designs that emphasize stimulus investments, including single subject designs that collect intra-individual data and that construct unique models using the entirety, rather than samples, of messages that people experience.