The role of experience and innovation characteristics in the adoption and continued use of e-learning websites
The role of experience and innovation characteristics in the adoption and continued use of e-learning websites
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DOI：
10.1016/j.compedu.2007.11.006
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发表时间：
2008-12
期刊：
影响因子：
--
通讯作者：
Hsiu-Li Liao;Hsi-Peng Lu
中科院分区：
文献类型：
--
作者：
Hsiu-Li Liao;Hsi-Peng Lu
随着过去十年电子学习技术的出现，培训、教学和学习的可访问性大大提高。教育企业现在面临的挑战是如何吸引学习者使用他们的在线学习服务。在本研究中，建立了一个技术采用模型来预测用户的采用意图和持续使用行为。结果显示了支持这一假设的重要证据。研究结果表明，相对优势和兼容性的感知与用户使用电子学习的意愿显著相关。此外，这种意图与他们实际使用电子学习有很大关系。此外，有网络学习经验的学习者与没有网络学习经验的学习者对技术的采用存在差异。这些发现可能有助于更深入地了解电子学习用户在采用和持续使用行为方面的看法。
With the advent of e-learning technologies in the past decade, the accessibility of training, teaching, and learning has drastically increased. The challenge for the education enterprise now is how to attract learners to their e-learning services. In this study, a technology adoption model is developed to predict the users’ intention of adoption and their continued use behavior. The results show significant evidence in support of the hypothesis. The findings indicate that perceptions of relative advantage and compatibility are significantly related to users’ intention to use e-learning. Also, the intention is significantly related to their actual use of e-learning. Furthermore, the technology adoption of learners with prior e-learning experience is different from those without prior e-learning experience. These findings may contribute to deeper understanding of e-learning users’ perceptions in terms of adoption and continued use behavior.