Brand Discrimination among Cigarette Smokers

Brand Discrimination among Cigarette Smokers
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DOI:
10.1037/h0062076
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发表时间:
1950-08-01
影响因子:
9.9
通讯作者:
Marks, M. R.
Marks, M. R.
中科院分区:
心理学1区
文献类型:
--
作者:
Ramond, C. K.;Rachal, L. H.;Marks, M. R.

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200名吸烟者接受了测试,以确定他们识别各种品牌香烟的能力。100名吸烟者练习抽三种流行香烟中的每一种,直到他们觉得他们可以识别它们。另外100名吸烟者,无论是在实践中还是在测试中,都只抽其中一种牌子的烟,直到实践结束或鉴定完成。人们发现,对品牌的辨别力比偶然性稍好一些。三种品牌的正确识别频率以及两组吸烟者的正确识别频率均无显著差异。习惯性吸烟者能够识别自己品牌的次数明显多于其他品牌的吸烟者。(PsycINFO数据库记录(c)2016阿帕,保留所有权利)
200 smokers were tested to determine their ability to recognize various brands of cigarettes. 100 smokers practiced-smoked one each of the three popular cigarettes until they felt they could identify them. Another 100 smokers, both in practice and in test, smoked only one of the brands until practice was over or identification made. Discrimination of brands was found to be slightly better than chance. No significant differences were found in frequencies of correct identifications among the three brands, or in correct identifications between the two groups of smokers. Habitual smokers were able to identify their own brands significantly more times than smokers of other brands.(PsycINFO Database Record (c) 2016 APA, all rights reserved)