Brand Discrimination among Cigarette Smokers
Brand Discrimination among Cigarette Smokers
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DOI:
10.1037/h0062076
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发表时间:
1950-08-01
影响因子:
9.9
通讯作者:
Marks, M. R.
中科院分区:
文献类型:
--
作者:
Ramond, C. K.;Rachal, L. H.;Marks, M. R.
200 smokers were tested to determine their ability to recognize various brands of cigarettes. 100 smokers practiced-smoked one each of the three popular cigarettes until they felt they could identify them. Another 100 smokers, both in practice and in test, smoked only one of the brands until practice was over or identification made. Discrimination of brands was found to be slightly better than chance. No significant differences were found in frequencies of correct identifications among the three brands, or in correct identifications between the two groups of smokers. Habitual smokers were able to identify their own brands significantly more times than smokers of other brands.(PsycINFO Database Record (c) 2016 APA, all rights reserved)