Fact-Checking Effectiveness as a Function of Format and Tone: Evaluating FactCheck.org and FlackCheck.org
Fact-Checking Effectiveness as a Function of Format and Tone: Evaluating FactCheck.org and FlackCheck.org
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DOI:
10.1177/1077699017710453
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发表时间:
2018-03-01
影响因子:
3.6
通讯作者:
Goldring, Abigail
中科院分区:
文献类型:
--
作者:
Young, Dannagal G.;Jamieson, Kathleen Hall;Goldring, Abigail
This experiment explores the role of information format (print vs. video) and tone (humorous-nonhumorous) in shaping message interest and belief correction in the context of political fact-checking (N = 525). To understand the mechanisms by which audience misperceptions may be reduced, this experiment tests the belief-correcting effectiveness of a humorous fact-checking video produced by Flackcheck.org, a long-form FactCheck.org print article on the same topic, a nonhumorous video debunking the same set of claims, an unrelated humorous video, and a non-stimulus control group. Mediating psychological mechanisms (message interest, counterargumentation, message discounting) and message perceptions (message confusion) are explored. Results suggest video (humorous or nonhumorous) is an effective way to reduce audience misperceptions by increasing message attention and reducing confusion.