Using Crowdsourcing Technology for Testing Multilingual Public Health Promotion Materials
Using Crowdsourcing Technology for Testing Multilingual Public Health Promotion Materials
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DOI：
10.2196/jmir.2063
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发表时间：
2012-05-01
影响因子：
7.4
通讯作者：
Capurro, Daniel
中科院分区：
文献类型：
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作者：
Turner, Anne M.;Kirchhoff, Katrin;Capurro, Daniel
背景：公共卫生信息的有效传播是公共卫生机构促进健康的关键策略。制作有效的健康促进材料需要精心设计信息和目标人群代表的反馈。当目标受众难以达到有限的英语水平时，这一点尤其如此。征求反馈的传统方法，如焦点小组和方便的抽样采访，既昂贵又耗时。因此，由于公共卫生特有的时间和资源限制，目标人群的充分反馈往往不足。目的：描述一项试点研究，调查使用众包技术作为一种方法，收集快速和相关的反馈意见，设计口腔健康的健康促进信息。我们的目标是更好地描述参与者响应众包调查的人口统计数据，并测试众包是否可以用来收集反馈，从讲英语和讲西班牙语的参与者在很短的时间内，在相对较低的costs.Methods：我们开发的健康促进材料在四种不同的格式和两种语言（英语和西班牙语）的儿童牙齿健康问题。然后，我们设计了一个在线调查，以获取对格式偏好的反馈，并通过亚马逊土耳其机械众包平台提供两种语言版本。结果：我们在不到12天的时间内调查了236名母语为英语的参与者和163名母语为西班牙语的参与者，花费了374美元。总体而言，讲西班牙语的参与者来自比美国整体拉丁美洲人口更广泛的国家分布。大多数参与者年龄在18至29岁之间，并具有一定的大学或研究生教育。参与者提供了宝贵的投入，健康促进材料design.Conclusions：我们的研究结果表明，众包可以是一种有效的方法，招聘和获得反馈，从讲英语和西班牙语的人。与传统方法相比，众包有可能接触到比便利抽样更多样化的人群，同时大大减少收集参与者反馈的时间和成本。更广泛地采用这种方法可以简化以多种语言编写有效的健康促进材料的工作。
Background: Effective communication of public health messages is a key strategy for health promotion by public health agencies. Creating effective health promotion materials requires careful message design and feedback from representatives of target populations. This is particularly true when the target audiences are hard to reach as limited English proficiency groups. Traditional methods of soliciting feedback-such as focus groups and convenience sample interviews-are expensive and time consuming. As a result, adequate feedback from target populations is often insufficient due to the time and resource constraints characteristic to public health.Objective: To describe a pilot study investigating the use of crowdsourcing technology as a method to gather rapid and relevant feedback on the design of health promotion messages for oral health. Our goal was to better describe the demographics of participants responding to a crowdsourcing survey and to test whether crowdsourcing could be used to gather feedback from English-speaking and Spanish-speaking participants in a short period of time and at relatively low costs.Methods: We developed health promotion materials on pediatric dental health issues in four different formats and in two languages (English and Spanish). We then designed an online survey to elicit feedback on format preferences and made it available in both languages via the Amazon Mechanical Turk crowdsourcing platform.Results: We surveyed 236 native English-speaking and 163 native Spanish-speaking participants in less than 12 days, at a cost of US $374. Overall, Spanish-speaking participants originated from a wider distribution of countries than the overall Latino population in the United States. Most participants were in the 18- to 29-year age range and had some college or graduate education. Participants provided valuable input for the health promotion material design.Conclusions: Our results indicate that crowdsourcing can be an effective method for recruiting and gaining feedback from English-speaking and Spanish-speaking people. Compared with traditional methods, crowdsourcing has the potential to reach more diverse populations than convenience sampling, while substantially reducing the time and cost of gathering participant feedback. More widespread adoption of this method could streamline the development of effective health promotion materials in multiple languages.