Corporations and Citizenship Arenas in the Age of Social Media
Corporations and Citizenship Arenas in the Age of Social Media
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社交媒体时代的公司和公民领域
DOI：
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发表时间：
2013
期刊：
影响因子：
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通讯作者：
Bettina Grant
中科院分区：
文献类型：
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作者：
Glen Whelan;J. Moon;Bettina Grant
在企业社会责任（CSR）文献中，很少有人关注社交媒体的重要性。本文通过利用“公民舞台”的概念来确定社会媒体增强的企业与社会关系中的三个动态，从而弥补了这一不足。首先，我们注意到，社会媒体增强的“企业公民舞台”是由个别公司在努力解决企业社会责任问题的具体重要性，并由公民个人以及（功能/正式组织）利益相关者填充。其次，我们强调，在社会媒体增强的“公民的公共舞台”，公民个人被赋予权力，相对于公司及其（功能/正式组织）利益相关者，当涉及到创建，辩论和宣传，CSR相关的问题。第三，我们认为，信息和通信技术公司拥有特定的、可能非常重要的能力，可以创造或帮助建设公民的公共舞台，使公民个人能够影响其更广泛的政治经济环境。在此之后，我们讨论了社交媒体如何有助于“功能障碍”以及“进步”的企业与社会的关系，并得出结论，为未来的研究提出了一些建议。
Little attention has been paid to the importance of social media in the corporate social responsibility (CSR) literature. This deficit is redressed in the present paper through utilizing the notion of ‘citizenship arenas’ to identify three dynamics in social media-augmented corporate–society relations. First, we note that social media-augmented ‘corporate arenas of citizenship’ are constructed by individual corporations in an effort to address CSR issues of specific importance thereto, and are populated by individual citizens as well as (functional/formally organized) stakeholders. Second, we highlight that, within social media-augmented ‘public arenas of citizenship’, individual citizens are empowered, relative to corporations and their (functional/formally organized) stakeholders, when it comes to creating, debating, and publicizing, CSR-relevant issues. Third, we posit that information and communication technology corporations possess specific, and potentially very important, capacities, when it comes to creating, or helping construct, public arenas of citizenship from within which individual citizens can influence their broader political–economic environment. Following this, we discuss how social media can contribute to ‘dysfunctions’ as well as ‘progressions’ in corporate–society relations, and conclude with a number of suggestions for future research.