Letting Go of the Words: Writing Web Content that Works
Letting Go of the Words: Writing Web Content that Works
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放下文字：编写有效的网络内容
DOI：
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发表时间：
2007
期刊：
影响因子：
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通讯作者：
J. Redish
中科院分区：
文献类型：
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作者：
J. Redish
网站的设计和开发继续变得更加复杂。这种成熟的一个重要部分源于布局良好和写作良好的内容。金妮·瑞迪什是一位世界知名的信息设计专家，也是如何用通俗易懂的语言为网络创作清晰文字的专家。她在第一版中分享的所有宝贵信息都包括在许多新的例子中。关于网站内容策略、搜索引擎优化(SEO)和社交媒体的新信息使这本书再次成为你需要拥有的唯一一本书，以优化你的网络写作。
关于内容战略、搜索引擎优化和社交媒体的新材料
许多新的和更新的例子
更加重视平板电脑、iPad和iPhone等新硬件
目录表
第一章内容！满意了！满意了！第2章规划：目的、人物角色、对话插曲第1章：内容策略第3章设计易于使用第4章良好开端：主页第5章进入主题：途径页面第6章分解和组织内容第7章重点关注对话和关键信息第2章第8章用清晰的标题宣布你的主题第9章包括有用的标题第3章新闻发布第10章调整你的句子第11章使用列表和表格第4插曲法律信息可以清晰地第12章使用插图有效地写出有意义的链接第13章从草稿到最后插曲第5章创建有机风格指南第15章测试！测试！测试！更多信息--以金妮·瑞迪什为例的网站书目主题索引
Web site design and development continues to become more sophisticated. An important part of this maturity originates with well-laid-out and well-written content. Ginny Redish is a world-renowned expert on information design and how to produce clear writing in plain language for the web. All of the invaluable information that she shared in the first edition is included with numerous new examples. New information on content strategy for web sites, search engine optimization (SEO), and social media make this once again the only book you need to own to optimize your writing for the web.
New material on content strategy, search engine optimization, and social media
Lots of new and updated examples
More emphasis on new hardware like tablets, iPads, and iPhones
Table of Contents
Chapter 1 Content! Content! Content! Chapter 2 Planning: Purposes, Personas, Conversations Interlude 1: Content Strategy Chapter 3 Designing for Easy Use Chapter 4 Starting Well: Home Pages Chapter 5 Getting There: Pathway Pages Chapter 6 Breaking up and Organizing Content Chapter 7 Focusing on Conversations and Key Messages Interlude 2: Finding Marketing Moments Chapter 8 Announcing Your Topic With a Clear Headline Chapter 9 Including Useful Headings Interlude 3 The New Life of Press Releases Chapter 10 Tuning up Your Sentences Chapter 11 Using Lists and Tables Interlude 4 Legal Information Can Be Clear Chapter 12 Writing Meaningful Links Chapter 13 Using Illustrations Effectively Chapter 14 Getting from Draft to Final Interlude 5 Creating an Organic Style Guide Chapter 15 Test! Test! Test! For More Information - A Bibliography Subject Index Index of Web Sites Shown as Examples About Ginny Redish