Redirecting the agenda
Redirecting the agenda
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DOI：
10.1075/asj.1.1.06wei
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发表时间：
2017
期刊：
影响因子：
--
通讯作者：
G. Weimann;H. Brosius
中科院分区：
文献类型：
--
作者：
G. Weimann;H. Brosius
自其最初引入以来，设置广告的范例变得更加精细和复杂。除了引入干预因素外，媒体环境的迅速变化也对媒体设置模式提出了挑战。本文回顾了网络媒体技术和数字平台对该理论基本假设的影响。审查着手重新评估的概念化的网络设置定理，突出的新的过程，属性和功能适用于在线媒体的发展。我们的评论，基于对新媒体和广告设置的大量研究的结果，提出了一些修改的基本理论。
Since its initial introduction, the paradigm of agenda-setting has become more refined and complex. In addition to the introduction of intervening factors the agenda-setting paradigm is now challenged by a rapidly changing media environment. This paper reviews the impact of online media technologies and digital platforms on the basic assumptions of the theory. The review sets out to reassess the conceptualization of the agenda-setting theorem by highlighting the development of new processes, attributes and features applicable to the online media. Our review, based on the findings of numerous studies on new media and agenda-setting, suggests several modifications of the basic theory.