Media Effects, Interpersonal Communication and Beyond: An Experimental Approach to Study Conversations About the Media and Their Role in News Reception
Media Effects, Interpersonal Communication and Beyond: An Experimental Approach to Study Conversations About the Media and Their Role in News Reception
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媒体效应、人际沟通及其他：研究媒体对话及其在新闻接收中的作用的实验方法
DOI：
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发表时间：
2013
期刊：
影响因子：
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通讯作者：
Denise Sommer
中科院分区：
文献类型：
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作者：
Denise Sommer
本文旨在探讨传播学实验室实验面临的挑战和机遇。提出了一种研究电视新闻效应的实验方法。它侧重于新闻广播的人际传播，并模拟媒体使用和媒体效果的社会背景。基于人际传播在媒介效应中的作用和电视新闻接受这两个研究领域，本文提出了五个假设，并采用调查与观察相结合的创新实验设计，将媒介效应研究与小群体实验相结合。在实验中，我们将对话作为自变量来评估对话对新闻记忆和评价的影响。通过视频观察，确定了媒体人际传播的机制。研究揭示了对话的调节作用，特别是增强的新闻回忆。此外，媒体内容的社会加工特征可以被描述和应用为实验处理效果的可能解释。因此，综合研究设计的优势是明确的。
The paper aims at discussing the challenges and opportunities of laboratory experiments for communication studies. An experimental approach to research on TV news effects is presented. It focuses on interpersonal communication about a newscast and simulates the social context of media use and media effects. Based upon two research domains, (1) The role of interpersonal communication in media effects and (2) TV news reception, five hypotheses are derived which are tested in an innovative experimental design integrating survey and observation methods in a combination of media effects study and small group experiment. The influence of conversations on news memory and evaluation is assessed by treating conversations as independent variable in the experiment. In a video observation, the mechanisms of interpersonal communication about the media are identified. A moderating influence of conversations, specifically an enhanced news recall, is revealed. Additionally, the characteristics of the social processing of the media content can be described and applied as possible explanations for the effects of the experimental treatment. Consequently, the advantages of integrative research designs are explicated.
社会互动研究的设计和分析。
DOI：
10.1146/annurev.psych.47.1.59
发表时间：
1996
期刊：
Annual review of psychology.
影响因子：
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作者：
Kenny,DA
通讯作者：
Kenny,DA