Selling the difference: tourism marketing in Devon and Cornwall, South-west England.
Selling the difference: tourism marketing in Devon and Cornwall, South-west England.
复制标题
销售差异：英格兰西南部德文郡和康沃尔郡的旅游营销。
DOI：
10.1079/9780851995724.0023
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发表时间：
2002
期刊：
影响因子：
--
通讯作者：
R. Voase
中科院分区：
文献类型：
--
作者：
K. Meethan;R. Voase
描述了英国德文郡和康沃尔郡对旅游需求新模式的出现的众多反应。该地区正在通过向地方管理者放弃对当地旅游业战略发展的更多控制权来应对不断变化的消费者偏好；重新定义当地旅游业的形象，更好地体现这些新型游客感兴趣的事物。圣艾夫斯的泰特美术馆是将当地产品从阳光和沙滩游客转移到对文化和遗产景点感兴趣的游客的发展的一个例子。
The numerous responses of the English counties of Devon and Cornwall to the emergence of new patterns of tourism demand are described. The region is responding to changing consumer preferences by ceding increased control to local administrators over the strategic development of the local tourist industry; and redefining the image of the local tourist industry, to better reflect the things that these new types of tourists are interested. The Tate Gallery, in St Ives, is one example of a development to move the local product away from sun and sand tourists, towards visitors interested in culture and heritage attractions.