A BWM-based approach for customer-oriented product development with insufficient information and its application to 5 G smartphone design

A BWM-based approach for customer-oriented product development with insufficient information and its application to 5 G smartphone design
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基于BWM的信息不足的面向客户的产品开发方法及其在5G智能手机设计中的应用

DOI:
10.3233/jifs-210799
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发表时间:
2021
影响因子:
2
通讯作者:
Wu Ai-Ping
Wu Ai-Ping
中科院分区:
计算机科学4区
文献类型:
--
作者:
Wang Fang;Li Hai-Mei;Li Yan-Lai;Wu Ai-Ping

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质量功能展开(QFD)是一种面向顾客的产品开发工具。基于最优-最差法(BWM)的思想,提出了一种新的基于区间灰色语言(IGL)信息的客户需求相对重要度(RIR)确定模型。用IGL变量对CR进行评级,并基于幂效用函数定义了可用于处理IGL变量的灰色度函数。然后,考虑到客户的异质性,建立了一个模型,推导出的RIR的客户关系管理的逻辑。最后,以5 G智能手机开发为例,验证了该方法的有效性和可行性。 
Quality function deployment (QFD) is a customer-oriented tool for developing products. Based on the idea of the best-worst method (BWM), a novel model is developed to determine the relative importance ratings (RIRs) of customer requirements (CRs) with interval grey linguistic (IGL) information, which plays a significant role in QFD. CRs are rated with IGL variables, and the degree of greyness degree function that can be used to handle the IGL variables is defined based on the power utility function. Then, considering customer heterogeneity, a model is constructed to derive the RIRs of CRs by following the logic of the BWM. Finally, a case study of 5 G smartphone development is provided to verify the validity and the feasibility of the proposed method.
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