Broadband adoption and content consumption
Broadband adoption and content consumption
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DOI：
10.1016/j.infoecopol.2007.04.003
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发表时间：
2007-10-01
影响因子：
2.8
通讯作者：
Tambe, Prasanna
中科院分区：
文献类型：
--
作者：
Hitt, Lorin;Tambe, Prasanna
我们探讨如何宽带接入驱动的在线内容消费的数量和多样性的变化，通过使用面板数据，描述家庭互联网使用宽带采用前后。我们的数据表明，平均而言，宽带采用每月增加使用超过1300分钟。我们还发现，信息消费在人口中的分布变得更加均匀，部分原因是在采用宽带之前使用率最低的五分之一的个人中，采用宽带后每月使用率增加了近1800分钟。在采用宽带之后，这个采用前使用率最低的五分之一用户比邻近五分之一用户消费更多的内容，在绝对使用量方面超过了第二和第三个五分之一用户。这表明，这些用户可能对高带宽内容有强烈的偏好，这些内容在窄带环境中消费成本太高。我们还表明，宽带的采用增加了用户消费的内容的种类，虽然这些收益中的许多似乎是与以前访问的内容类别，而不是在消费的内容类型的扩展中访问的网站的种类增加。(C)2007 Elsevier B.V.保留所有权利。
We explore how broadband access drives changes in the quantity and diversity of consumption of online content by using panel data that describes household Internet usage before and after broadband adoption. Our data suggests that on average, broadband adoption increases usage by over 1300 min per month. We also find that information consumption becomes more evenly distributed within the population, driven in part by post-adoption usage gains of almost 1800 min per month among individuals who were in the lowest usage quintile before adopting broadband. After adopting broadband, this pre-adoption lowest-usage quintile consumes content in greater quantities than users in neighboring quintiles, passing both the second and third quintiles in terms of absolute usage. This suggests that these users may have had strong preferences for high-bandwidth content that was too costly to consume in a narrowband environment. We also show that broadband adoption increases the variety of content that users consume although many of these gains appear to be associated with an increase in the variety of sites visited within previously visited content categories rather than an expansion in the types of content consumed. (C) 2007 Elsevier B.V. All rights reserved.