The Effect of Local Competition on Admission Prices in the U.S. Motion Picture Exhibition Market*
The Effect of Local Competition on Admission Prices in the U.S. Motion Picture Exhibition Market*
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当地竞争对美国电影放映市场门票价格的影响*
DOI：
10.1086/428018
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发表时间：
2005
期刊：
影响因子：
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通讯作者：
P. Davis
中科院分区：
文献类型：
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作者：
P. Davis
本文对美国电影展览市场的地方市场结构与向消费者收取的价格之间的关系提供了实证证据。我发现，在一个市场中，电影院的地理分布与它们能够收取的门票价格之间存在统计学上的显著关系。然而，当地竞争的价格降低效应的幅度似乎在经济上是适度的。此外，我没有发现任何证据表明地理集中度的增加会导致成人门票价格的增加。调查结果是直接相关的行业合并政策和相关的，因为在2002年期间发生的合并所造成的行业结构的巨大变化。我的结论是，现有的证据表明，流行的和政府的关注行业的横向合并，导致大幅增加入场价格可能是错位的。
This paper provides empirical evidence on the relationship between local market structure and the prices charged to consumers in the U.S. motion picture exhibition market. I find that there is a statistically significant relationship between the geographic distribution of movie theaters in a market and the admission prices that they are able to charge. However, the magnitude of the price‐reducing effect of local competition appears to be economically modest. Moreover, I find no evidence that increases in geographic concentration lead to increased adult admission prices. The findings are directly relevant to merger policy in the industry and pertinent because of the dramatic changes in industry structure resulting from mergers that occurred during 2002. I conclude that the available evidence suggests that popular and governmental concerns about horizontal mergers in the industry leading to dramatically increased admission prices are likely misplaced.