Male dominance and sexism on YouTube: results of three content analyses
Male dominance and sexism on YouTube: results of three content analyses
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YouTube 上的男性主导地位和性别歧视：三项内容分析的结果
DOI：
10.1080/14680777.2018.1467945
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发表时间：
2019
影响因子：
1.7
通讯作者：
Jenna Mourey
中科院分区：
文献类型：
--
作者：
Rohangis Mohseni;Jenna Mourey
这项研究从概念上和经验上扩展了Wotanis和McMillan的一项研究，其中作者声称女性视频制作人在YouTube上的代表性不足，并且比男性YouTube用户收到更多的负面反馈（包括敌意和性别歧视）。使用定量内容分析，这项研究支持女性代表性不足的说法。在9个不同国家订阅量最大的前100个YouTube频道（N = 900个频道）中，女性视频制作人的比例严重不足，仅占25%。此外，对N = 2，400条视频评论的第二次内容分析直接复制了原始研究的主要定量结果。这项分析证实，美国流行的女性喜剧YouTuber詹娜·莫里（JennaMarbles）收到的负面反馈（包括敌意和性别歧视）比她的男性同行瑞安·希加（Ryan Higa）（“nigahiga”）多得多。然而，对其他五对类似喜剧YouTube用户的N = 6，000个视频评论的第三次内容分析并未显示女性视频通常会吸引更多的负面视频评论。也许，女性只有在展示自己的性取向（如詹娜·莫里）或谈论女权主义话题时才会吸引更多的负面评论，但如果她们符合性别角色的期望，就不会。未来的研究方向和实际意义进行了讨论。
Abstract This study conceptually and empirically extends a study by Wotanis and McMillan in which the authors claimed that female video producers are underrepresented on YouTube and receive much more negative (including hostile and sexist) feedback than male YouTubers. Using quantitative content analysis, this study supported the claim of female underrepresentation. Among the top 100 most subscribed YouTube channels in nine different countries (N = 900 channels), with a statistically significant proportion of only 25%, female video producers were strongly underrepresented. Additionally, a second content analysis of N = 2,400 video comments directly replicated the original study’s main quantitative results. This analysis confirmed that the popular female US comedy YouTuber Jenna Mourey (“JennaMarbles”) received much more negative (including hostile and sexist) feedback than her male counterpart Ryan Higa (“nigahiga”). However, a third content analysis of N = 6,000 video comments from five other pairs of comparable comedy YouTubers did not reveal that women’s videos generally attract a larger number of negative video comments. Possibly, women attract more negative comments only if they display their sexuality (like Jenna Mourey) or address feminist topics, but not if they conform to gender role expectations. Future research directions and practical implications are discussed.
影响因子：
19.7
作者：
Kundel, HL;Polansky, M
通讯作者：
Polansky, M