When a Product Is Still Fictional: Anticipating and Speculating Futures through Concept Videos
When a Product Is Still Fictional: Anticipating and Speculating Futures through Concept Videos
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当产品仍然虚构时：通过概念视频预测和推测未来
DOI：
10.1145/2901790.2901801
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发表时间：
2016
期刊：
影响因子：
--
通讯作者：
D. Mulligan
中科院分区：
文献类型：
--
作者：
Richmond Y. Wong;D. Mulligan
本文探讨了企业概念视频是一种嵌入计算未来的设计小说的类型，包括如何完成计算，为谁和可能存在的规范 - 并允许话语探索和竞争这些主张。我们介绍了一种批评和分析概念视频的方法。通过分析Google Glass的“和Microsoft Hololens”概念视频以及在宣布产品后的媒体文章的讨论分析，但在公众向公众提供之前，我们介绍了一种分析方法，使我们能够表面价值和表面价值和批评技术概念视频和早期媒体反应中提出的叙述。我们还向未来介绍了“预期”和“投机”取向的语言，以更好地描述人们如何想象社会技术未来。
This paper explores corporate concept videos as a type of design fiction that embed a vision about the future of computing -- including how computing should be done, for whom, and the norms that might exist -- and allow for a discourse to explore and contest these claims. We introduce a method for critiquing and analyzing concept videos. Through an analysis of Google Glass' and Microsoft HoloLens' concept videos and a discourse analysis of media articles during the time period after the products were announced but before they were available to the public, we introduce a method of analysis that lets us surface values and critique the narratives presented in technology concept videos and in early media reactions. We also introduce the language of "anticipatory" and "speculative" orientations toward the future to better describe how people imagine sociotechnical futures.