Agenda Control in the 2008 Presidential Debates

Agenda Control in the 2008 Presidential Debates
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2008 年总统辩论中的议程控制

DOI:
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发表时间:
2013
期刊:
影响因子:
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通讯作者:
C. Phillips
C. Phillips
中科院分区:
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文献类型:
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作者:
Amber E. Boydstun;Rebecca A. Glazier;C. Phillips

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研究表明,在与对手接触时,战略候选人会画出(并重新画出)冲突线,将注意力吸引到他们的热门话题上。但是,这些期望在辩论中是否成立,在辩论中,候选人是否受到提问者的摆布?战略辩论行为重要吗?这项研究借鉴了过去的文献来假设我们应该在辩论中看到的特定类型的控制行为。这些假设在2008年的总统辩论中进行了测试,使用定量内容分析来研究候选人的议程设置,问题框架和语气。结果表明,奥巴马和麦凯恩都使用了所有三种议程控制手段,不断地将冲突线向有利于他们的方向转移。  这些发现为战略议程控制理论提供了实证支持,并加深了我们对议程设置、框架和语气作为议程控制机制的理解。  此外,媒体和公众舆论数据表明,这些辩论控制行为在2008年大选期间产生了真实的影响。
Research indicates that, when engaging their opponents, strategic candidates will draw (and redraw) lines of conflict, pulling attention to their advantaged topics. But do these expectations hold up in debates, where candidates are at the mercy of those asking the questions? And do strategic debate behaviors matter? This study draws on past literature to hypothesize the specific types of agenda-control behaviors we should see in debates. These hypotheses are tested in the 2008 presidential debates, using quantitative content analysis to examine candidate agenda setting, issue framing, and tone. The results show that both Obama and McCain used all three means of agenda control to continually displace the line of conflict in their favor.  These findings offer empirical support for theories of strategic agenda control and heighten our understanding of agenda setting, framing, and tone as agenda-control mechanisms.  Additionally, media and public opinion data suggest these debate agenda-control behaviors had real effects during the 2008 election.