An Empirical Study of the Relationship between Marketing Standardization and Performance of Japanese Firms in International Markets: The Moderating Role of Product Strategy
An Empirical Study of the Relationship between Marketing Standardization and Performance of Japanese Firms in International Markets: The Moderating Role of Product Strategy
复制标题
日本企业国际市场营销标准化与绩效关系的实证研究：产品策略的调节作用
DOI：
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发表时间：
2018
期刊：
影响因子：
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通讯作者：
Eunji Seo
中科院分区：
文献类型：
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作者：
Insik Jeong;Eunmi Kim;Eunji Seo
