‘If you can’t beat them, be them’
‘If you can’t beat them, be them’
复制标题
“如果你不能打败他们，那就成为他们”
DOI：
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发表时间：
2021
期刊：
影响因子：
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通讯作者：
Tom Evens
中科院分区：
文献类型：
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作者：
T. Raats;Tom Evens
面对全球订阅视频点播（SVOD）流媒体服务的激烈竞争，以及国内内容融资和发行压力的增加，传统媒体公司越来越多地探索本地SVOD服务的潜力，作为Netflix和Disney+等全球平台的国内替代品，通常与其他欧洲广播公司和/或分销商合作。本文对2020年9月在比利时推出的国内SVOD替代方案Streamz进行了深入的案例研究。基于对媒体颠覆和平台力量的学术研究，本案例研究考察了塑造平台存在的政治和市场背景，并批判性地分析了传统媒体公司在试图发展和模仿全球SVOD公司的关键竞争优势时所采取的策略。本文展示了在一个小市场中持续推动合作的政策如何导致了一个不寻常的合资企业，同时，不同的市场因素（其中大多数是小型媒体市场的特征）如何对国内参与者在欧洲开发盈利平台构成重大挑战，更不用说能够在竞争激烈的流媒体市场中获得机会了。
Faced with heavy competition of global subscription-video-on-demand (SVOD) streaming services, along with increased pressure on fi nancing and distribution of domestic content, legacy media players are increasingly exploring the potential of local SVOD services as domestic alternatives to global platforms such as Netflix and Disney+, often in collaboration with other European broadcasters and/or distributors.This article presents an in-depth case study of Streamz, a domestic SVOD alternative launched in Belgium in September 2020. Building on scholarly work on media disruption and platform power, the case study examines the political and market context that shaped the existence of the platform, and critically analyses the strategies pursued by legacy media players in attempting to develop and emulate key competitive advantages of global SVOD players. The article demonstrates how a persistent policy push to collaborate in a small market resulted in an unusual joint venture and, at the same time, how diff erent market factors, most of them characteristic for small media markets, pose signifi cant challenges for domestic players to develop a profi table platform in Europe, let alone be able to stand achance in a highly competitive streaming market.
DOI：
10.1177/0163443717717634
发表时间：
2017
期刊：
Media, Culture & Society
影响因子：
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作者：
Doyle G
通讯作者：
Doyle G