They Came, They Liked, They Commented: Social Influence on Facebook News Channels
They Came, They Liked, They Commented: Social Influence on Facebook News Channels
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他们来了、他们喜欢、他们评论：Facebook 新闻频道的社会影响力
DOI：
10.1089/cyber.2015.0005
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发表时间：
2015
期刊：
影响因子：
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通讯作者：
N. Krämer
中科院分区：
文献类型：
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作者：
S. Winter;Caroline Brückner;N. Krämer
由于社交网站作为信息来源的重要性日益增加，新闻媒体机构已经建立了Facebook频道，在其中发布新闻故事或文章链接。这项研究调查了新闻文本在这种新的背景下是如何被感知的，以及其他用户的反应如何改变主要文章的影响。在一项在线实验中（N=197），展示了Facebook上一个知名新闻网站的帖子和相应的文章。用户评论的类型和点赞的数量是系统变化的。负面评论削弱了文章的说服力，而正面评论没有增强文章说服力的作用。当读者认为话题与个人相关时，包含相关论点的评论比带有主观意见的评论更有影响力，这可以通过更高的阐述水平来解释。然而，与从众观念的预期相反，大量的喜欢并没有导致从众效应，这表明例证评论比统计用户表示更有影响力。本文讨论了Web 2.0环境下新闻媒体内容的影响和社会影响机制。
Due to the increasing importance of social networking sites as sources of information, news media organizations have set up Facebook channels in which they publish news stories or links to articles. This research investigated how journalistic texts are perceived in this new context and how reactions of other users change the influence of the main articles. In an online experiment (N=197), a Facebook posting of a reputable news site and the corresponding article were shown. The type of user comments and the number of likes were systematically varied. Negative comments diminished the persuasive influence of the article, while there were no strengthening effects of positive comments. When readers perceived the topic as personally relevant, comments including relevant arguments were more influential than comments with subjective opinions, which can be explained by higher levels of elaboration. However, against expectations of bandwagon perceptions, a high number of likes did not lead to conformity effects, which suggests that exemplifying comments are more influential than statistical user representations. Results are discussed with regard to effects of news media content and the mechanisms of social influence in Web 2.0.