Evolution of Electronic Cigarette Brands From 2013-2014 to 2016-2017: Analysis of Brand Websites
Evolution of Electronic Cigarette Brands From 2013-2014 to 2016-2017: Analysis of Brand Websites
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DOI：
10.2196/jmir.8550
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发表时间：
2018-03-01
影响因子：
7.4
通讯作者：
Zhu, Shu-Hong
中科院分区：
文献类型：
--
作者：
Hsu, Greta;Sun, Jessica Y.;Zhu, Shu-Hong
背景：近年来，电子烟（电子烟）行业的规模和组织复杂性都有所增长，最引人注目的是2012年大型烟草公司的进入和电子烟商店的激增。许多品牌都有零售网站，展示电子烟的营销宣传，并直接向消费者销售。目前对不同类型电子烟品牌网站的构成演变的了解还不够充分。目的：本文介绍了2013-2014年调查的电子烟品牌网站到2016-2017年的演变情况，以及不同类型的电子烟生产商运营的网站目前的差异。方法：2016-2017年，我们重新访问了2013-2014年调查的466个电子烟品牌网站，其中288个是现存的，并确定了145个新的英文网站。我们比较了不同类型的电子烟生产商的产品设计、营销声明和基于年龄的警告：主要烟草公司、独立的电子烟商店和独立的互联网公司。结果：在2016-2017年调查的433个网站中，12个为大型烟草公司所有，162个经营实体电子烟店，259个仅经营互联网。83%(10/12)的烟草自有品牌销售封闭系统产品设计。相比之下，29.0% (47/162，P
Background: The electronic cigarette (e-cigarette) industry has grown in size and organizational complexity in recent years, most notably with the entry of major tobacco companies in 2012 and the proliferation of vape shops. Many brands maintain retail websites that present e-cigarette marketing claims and sell directly to consumers. Understanding of the evolving composition of different types of e-cigarette brand websites is currently underdeveloped.Objective: This paper presents how e-cigarette brand websites surveyed in 2013-2014 evolved by 2016-2017, and how the websites run by different types of e-cigarette producers currently differ.Methods: In 2016-2017, we revisited 466 e-cigarette brand websites surveyed in 2013-2014, 288 of which were extant, and identified 145 new English-language websites. We compared product designs, marketing claims, and age-based warnings presented by types of e-cigarette producers: major tobacco companies, independent vape shops, and independent internet-only companies.Results: Among the 433 websites examined in 2016-2017, 12 were owned by major tobacco companies, 162 operated a physical vape shop, and 259 were internet-only operations. Closed-system product designs were sold by 83% (10/12) of tobacco-owned brands. In comparison, 29.0% (47/162, P