Prepurchase Information Seeking for New Cars and Major Household Appliances
Prepurchase Information Seeking for New Cars and Major Household Appliances
复制标题
新车及主要家电预购信息查询
DOI：
10.1177/002224377200900302
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发表时间：
1972
期刊：
影响因子：
--
通讯作者：
R. Staelin
中科院分区：
文献类型：
--
作者：
J. Newman;R. Staelin
AID和MCA分析了关于新汽车和主要家用电器购买者寻求信息量的全国调查数据。研究结果支持了这一假设，即购买和使用产品的结果，学习，后来影响购买行为。
National survey data on the amount of information seeking by buyers of new cars and major household appliances are analyzed by AID and MCA. The findings lend support to the hypothesis that purchase and use of a product result in learning which later influences buying behavior.