Risk Communication Design: Video vs. Text
Risk Communication Design: Video vs. Text
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DOI：
10.1007/978-3-642-31680-7_15
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发表时间：
2012-07
期刊：
影响因子：
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通讯作者：
Vaibhav Garg;L. Camp;Kay Connelly;Lesa Lorenzen-Huber
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文献类型：
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作者：
Vaibhav Garg;L. Camp;Kay Connelly;Lesa Lorenzen-Huber
老年人和年轻人在离线风险感知和风险行为方面存在显着差异。这种差异在网上的存在是我们工作的动力。老年人的风险认知是什么？这些与线下风险感知的经典维度有何关联？我们能否利用情景记忆，特别是与老年人相关的情景记忆，来提高风险沟通的有效性？我们进行了一项基于调查的实验，分为两组：视频（n=136）和文本（113）。我们发现，利用情景记忆使用视频风险沟通可以提高老年人的能力，以避免网络钓鱼攻击和下载恶意软件。风险维度的适用性不仅因风险的不同而不同，而且因风险沟通方式的不同而不同。
There are significant differences between older and younger adults in terms of risk perception and risk behaviors offline. The previously unexplored existence of this dissimilitude online is the motivation for our work. What are the risk perceptions of older adults? How are these correlated with the classic dimensions of risk perception offline? Can we leverage episodic memory, particularly relevant for older adults, to increase the efficacy of risk communication? We conduct a survey based experiment with two groups: video (n=136) and text (113). We find that leveraging episodic memory using video risk communication can improve the ability of elders to avoid phishing attacks and downloading malware. The applicability of the dimensions of risk were different based not only the risk but also the mode of risk communication.