Internationalization of emerging market firms: the case of Turkish retailers
Internationalization of emerging market firms: the case of Turkish retailers
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新兴市场公司的国际化：土耳其零售商的案例
DOI：
10.1108/02651331011048014
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发表时间：
2010
影响因子：
5
通讯作者：
P. Ghauri
中科院分区：
文献类型：
--
作者：
Irem Eren;E. Çobanoğlu;Müge Yalçın;P. Ghauri
目的-本文的目的是了解零售企业的国际化进程（IP）从新兴市场，并确定一个新的重点和/或修改，如果必要的，在建立西方为基础的理论。设计/方法/方式-本文遵循探索性的方法，利用定性多个案例研究。数据是通过对土耳其纺织和成衣行业四家零售公司的高级经理进行八次深入访谈收集的。一个归纳的方法follow.Findings -它被发现，内部驱动程序，母国和东道国的特点和匹配的知识产权的零售企业从新兴市场的影响。形成一个表格，比较和对比知识产权的背景下，发达国家，新兴市场和土耳其零售企业。还提出了一个模型来了解土耳其零售firms.Research限制/影响的IP-土耳其零售企业的IP模型的建议提供了一个初始点，在...
Purpose – The purpose of this paper is to understand the internationalization process (IP) of retailing firms from emerging markets and to determine a new focus and/or modifications if necessary in the established Western‐based theories.Design/methodology/approach – The paper follows an exploratory approach utilizing qualitative multiple case studies. Data are collected through eight in‐depth interviews with senior managers of four Turkish retail firms in textile and ready‐to‐wear industry. An inductive approach is followed.Findings – It is found that internal drivers, home and host country characteristics and matching have an impact on the IP of retail firms from emerging markets. A table is formed to compare and contrast IP in the context of developed country, emerging market, and Turkish retail firms. Also a model is proposed to understand the IP of Turkish retail firms.Research limitations/implications – The proposed model of IP for Turkish retail firms provides an initial point for building theory in...