Trust or attention? Medialization of science revisited
Trust or attention? Medialization of science revisited
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信任还是关注？
DOI：
10.1177/09636625211070888
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发表时间：
2022
影响因子：
4.1
通讯作者：
P. Weingart
中科院分区：
文献类型：
--
作者：
P. Weingart
本文追溯了大学和研究机构的媒体导向的加强，首先参考了二战后相互观察和寻求关注作为定义社会的传播的早期诊断。这一发展为科学组织向公众、媒体和最近的社交媒体的不太可能但大规模的转变提供了背景。本文从组织、制度和制度三个层面对大学的激励机制进行了分析，并重点探讨了大学激励的原因。仔细观察揭示了机构传播的自我指涉性，其理论基础来自“想象中的公众”。政治赞助的“公众参与”已经偏离轨道，变成了营销、品牌和公共关系活动。建立交流单位和模糊科学交流和说服的意想不到的后果是教师和管理层之间的冲突，并可能失去对科学的信任。
The article traces the intensifying media orientation of universities and research organizations first by referring to early diagnoses of the spread of mutual observation and attention seeking as defining societies after WWII. This development provides the background for the unlikely, yet massive turn of scientific organizations to the general public, the media and more recently social media. Details are analyzed on the interactional, organizational and systems levels, and are followed with a focus on the reasons motivating universities. A closer look reveals the self-referentiality of institutional communication deriving its rationale from ‘imagined publics’. The politically sponsored ‘engagement of the public’ has been derailed to become marketing, branding and public relations exercises. The unintended consequences of the establishment of communication units and the blurring of science communication and persuasion are conflicts between faculty and management and possibly a loss of trust in science.