Building OTT brand loyalty and brand equity: Impact of original series on OTT services
Building OTT brand loyalty and brand equity: Impact of original series on OTT services
复制标题
建立 OTT 品牌忠诚度和品牌资产：原创剧集对 OTT 服务的影响
DOI：
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发表时间：
2021
影响因子：
8.5
通讯作者：
Anthony Palomba
中科院分区：
文献类型：
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作者：
Anthony Palomba
