Competitive Quality Choice and Remanufacturing
Competitive Quality Choice and Remanufacturing
复制标题
DOI：
10.1111/poms.12040
复制
发表时间：
2014-01-01
影响因子：
5
通讯作者：
Parlaktuerk, Ali K.
中科院分区：
文献类型：
--
作者：
Oersdemir, Adem;Kemahlioglu-Ziya, Eda;Parlaktuerk, Ali K.
我们考虑一个原始设备制造商（OEM）谁面临的竞争，从一个独立的再制造商（IR）。OEM决定了新产品的质量，也决定了竞争产品的质量。然后，OEM和IR竞争性地确定它们的生产数量。我们明确地描述了OEM如何与IR在均衡中竞争。具体来说，我们表明，OEM依赖于质量作为战略杠杆时，它有一个更强的竞争地位（由新的和再制造产品的相对成本和价值决定），相反，它更严重地依赖于限制数量的核心时，它有一个较弱的竞争地位。IR的进入威胁以及其成功进入会降低消费者剩余。此外，我们的研究结果表明，忽视竞争或OEM的质量选择导致高估的利益，再制造的消费者和社会福利。此外，我们表明，IR具有足够弱的竞争地位（因此OEM阻止进入）或足够强的竞争地位（因此OEM被迫限制核心数量），这对于减少环境影响是可取的。将我们的结果与OEM再制造的基准进行比较表明，鼓励IR代替OEM再制造可能对环境不利。此外，基准说明，使再制造更具吸引力，改善环境影响时，再制造商是OEM，而恶化时，再制造是由IR。
We consider an original equipment manufacturer (OEM) who faces competition from an independent remanufacturer (IR). The OEM decides the quality of the new product, which also determines the quality of the competing remanufactured product. The OEM and the IR then competitively determine their production quantities. We explicitly characterize how the OEM competes with the IR in equilibrium. Specifically, we show that the OEM relies more on quality as a strategic lever when it has a stronger competitive position (determined by the relative cost and value of new and remanufactured products), and in contrast it relies more heavily on limiting quantity of cores when it has a weaker competitive position. The IR's entry threat as well as its successful entry can decrease the consumer surplus. Furthermore, our results illustrate that ignoring the competition or the OEM's quality choice leads to overestimating benefits of remanufacturing for consumer and social welfare. In addition, we show an IR with either a sufficiently weak competitive position (so the OEM deters entry) or a sufficiently strong one (so the OEM is forced to limit quantity of cores) is desirable for reducing the environmental impact. Comparing our results with the benchmark in which the OEM remanufactures suggests that encouraging IRs to remanufacture in lieu of the OEMs may not benefit the environment. Furthermore, the benchmark illustrates that making remanufacturing more attractive improves the environmental impact when the remanufacturer is the OEM, while worsening it when remanufacturing is done by the IR.