Understanding attitudes towards public transport and private car: A qualitative study
Understanding attitudes towards public transport and private car: A qualitative study
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DOI：
10.1016/j.tranpol.2007.04.009
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发表时间：
2007-11-01
期刊：
影响因子：
6.8
通讯作者：
Cabral, J. A. Sarsfield
中科院分区：
文献类型：
--
作者：
Beirao, Gabriela;Cabral, J. A. Sarsfield
本文介绍了公共交通用户和汽车用户的定性研究的结果，以获得更深入的了解旅客对交通的态度，并探讨公共交通服务质量的看法。主要调查结果表明，为了增加公共交通的使用，服务的设计应适应客户所需的服务水平，并通过这样做，吸引潜在的用户。此外，交通工具的选择受到几个因素的影响，如个人特征和生活方式，旅程类型，每种交通工具的感知服务性能和情景变量。这表明需要考虑到旅行态度和行为进行细分。旨在影响汽车使用的政策应针对最有动力改变和愿意减少汽车使用频率的细分市场。(c)2007爱思唯尔有限公司保留所有权利。
This paper presents the results of a qualitative study of public transport users and car users in order to obtain a deeper understanding of travellers' attitudes towards transport and to explore perceptions of public transport service quality. The key findings indicate that in order to increase public transport usage, the service should be designed in a way that accommodates the levels of service required by customers and by doing so, attract potential users. Furthermore, the choice of transport is influenced by several factors, such as individual characteristics and lifestyle, the type of journey, the perceived service performance of each transport mode and situational variables. This suggests the need for segmentation taking into account travel attitudes and behaviours. Policies which aim to influence car usage should be targeted at the market segments that are most motivated to change and willing to reduce frequency of car use. (c) 2007 Elsevier Ltd. All rights reserved.