The impacts of social trust on open and closed B2B e-commerce: A Europe-based study
The impacts of social trust on open and closed B2B e-commerce: A Europe-based study
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DOI：
10.1016/j.im.2014.07.002
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发表时间：
2015-03
期刊：
影响因子：
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通讯作者：
Wenrong Qu;A. Pinsonneault;D. Tomiuk;Shaoqing Wang;Yuan Liu
中科院分区：
文献类型：
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作者：
Wenrong Qu;A. Pinsonneault;D. Tomiuk;Shaoqing Wang;Yuan Liu
随着开放标准在B2B电子商务中的日益普及，需要对广义信任进行更多的研究。这项研究调查了一个国家的社会信任如何影响开放和封闭的B2B电子商务的使用。这项基于27个欧洲及相关国家数据的分析显示，一个国家的社会信任促进了开放式B2B电子商务的使用，但阻碍了封闭式B2B电子商务的使用。此外，社会信任负向调节企业级IT体验与封闭式B2B电子商务之间的关系。我们的结果突显了社会信任在B2B电子商务中的重要作用，特别是在开放电子商务中。
The increasing popularity of open standards in B2B e-commerce demands more research on generalized trust. This study investigates how a country's social trust affects the use of open and closed B2B e-commerce. The analysis based on data from 27 European and related countries shows that social trust in a country promotes the use of open B2B e-commerce, but it impedes the use of closed B2B e-commerce. In addition, social trust negatively moderates the relationship between firm-level IT experience and closed B2B e-commerce. Our results highlight the important role of social trust in B2B e-commerce, especially in open e-commerce.