Network Effects Revisited: The Role of Strong Ties in Technology Selection
Network Effects Revisited: The Role of Strong Ties in Technology Selection
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DOI：
10.5465/amj.2005.17843947
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发表时间：
2005-08
期刊：
影响因子：
--
通讯作者：
Fernando F. Suarez
中科院分区：
文献类型：
--
作者：
Fernando F. Suarez
本文扩展了网络效应理论，超越了将技术安装基础视为由“N”个相同用户组成的传统处理方式，每个用户对其他用户具有相同的影响。借鉴社交网络理论，我提出了强关系网络效应的概念，作为多种技术竞争时技术采用的关键决定因素。离散选择模型在无线电信行业进行了测试。
This paper extends the theory of network effects by moving beyond the traditional treatment of the installed base of a technology as composed of “N” identical users, each having the same effect on the rest of the users. Borrowing from social network theory, I propose the concept of strong-ties network effects as a key determinant of technology adoption in cases where several technologies compete. A discrete-choice model was tested in the wireless telecommunications industry.