Visual and auditory message framing effects on tobacco smoking
Visual and auditory message framing effects on tobacco smoking
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DOI：
10.1111/j.1559-1816.2001.tb01407.x
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发表时间：
2001-04-01
影响因子：
2.5
通讯作者：
Steward, WT
中科院分区：
文献类型：
--
作者：
Schneider, TR;Salovey, P;Steward, WT
有说服力的健康信息可以被设计成强调采取健康行为的好处（收益）或不采取健康行为的风险（损失）。本研究考察了信息框架对与吸烟有关的信念、态度和行为的影响。在关于吸烟的视频演示中，视觉图像和听觉画外音内容被框架为收益或损失，产生4种信息条件。新英格兰一所公立大学的本科生（N = 437）被随机分配观看其中一条信息。以视觉和听觉方式传达的关于吸烟的增益框架信息，在避免和戒烟的方向上闪耀着与吸烟有关的信念、态度和行为。健康传播专家，在促进避免或戒烟等预防行为时，可能希望在这一领域与使用损失框架信息和恐惧呼吁的传统有所不同，而是考虑使用增益框架呼吁来呈现不吸烟的优势。
Persuasive health messages can be framed to emphasize the benefits of adopting a health behavior (gains) or the risks of not adopting it (losses). This study examined the effects of message framing on beliefs, attitudes, and behaviors relevant to cigarette smoking. in video presentations about tobacco smoking, visual images and auditory voiceover content were framed either as gains or losses, yielding 4 message conditions. Undergraduates (N = 437) attending a public university in New England were assigned randomly to view one of these messages. Gain-framed messages about smoking in visual and auditory modalities shined smoking-related beliefs, attitudes, and behaviors in the direction of avoidance and cessation, Health-communication experts, when promoting prevention behaviors like smoking avoidance or cessation, may wish to diverge from the tradition of using loss-framed messages and fear appeals in this domain, and instead consider using gain-framed appeals that present the advantages of not smoking.