A taste of nostalgia
A taste of nostalgia
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DOI：
10.1108/qmr-06-2012-0027
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发表时间：
2014-07
期刊：
影响因子：
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通讯作者：
Alexandra Vignolles;P. Pichon
中科院分区：
文献类型：
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作者：
Alexandra Vignolles;P. Pichon
Purpose – The purpose of this article is to analyze the links between nostalgia and food consumption. Design/methodology/approach – Based on an exploratory qualitative analysis of 104 descriptions of nostalgic food consumptions, the use of NVivo helps to substantiate and interpret the textual interview data. Findings – The research suggests six themes of food nostalgia (childhood, yearning, substitute, homesickness, special occasions and rediscovery). Prior research suggests that nostalgia is rather a negative or ambivalent emotion; however, the findings of this study suggest that nostalgic food consumption is rather related to positive emotions. Practical implications – Perspectives are given for the use of nostalgia in an advertising context and as a reinsurance factor. Originality/value – This research integrates marketing and sociological perspectives to better understand links between food consumption and nostalgia.
