MANAGEMENT OF BUSINESS CHALLENGES AMONG SMALL AND MICRO ENTERPRISES IN NAIROBI-KENYA

MANAGEMENT OF BUSINESS CHALLENGES AMONG SMALL AND MICRO ENTERPRISES IN NAIROBI-KENYA
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肯尼亚内罗毕小型和微型企业的业务挑战管理

DOI：
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发表时间：
2009
期刊：
影响因子：
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通讯作者：
S. Mureithi
S. Mureithi
中科院分区：
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文献类型：
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作者：
Michael Bowen;Makarius Morara;S. Mureithi

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小型和微型企业在许多国家发挥着重要的经济作用。例如，在肯尼亚，2005年，中小企业部门创造了50%以上的新就业机会，但尽管其重要性，中小企业面临着失败的威胁，过去的统计数据表明，五分之三的中小企业在头几个月内倒闭。本研究旨在了解中小企业如何应对其面临的挑战。这些挑战似乎根据不同的宏观和微观条件而变化（演变）。本研究采分层随机抽样法，以访谈及问卷方式，收集198家企业之资料。对数据进行了分析，并以数字、表格和百分比的形式列报。调查结果表明，中小企业面临以下挑战：它们之间的竞争和来自大公司的竞争、缺乏获得信贷的机会、廉价进口、不安全和讨债。与以往的研究相比，信贷约束似乎有所缓解。相关的培训或教育与商业成功呈正相关。中小企业有以下战略来克服挑战：公平定价、折扣和特别优惠、提供各种服务和产品、上级客户服务和不断提高服务质量。研究得出结论，商业成功是采用多种策略的结果。
Small and Micro Enterprises (SMEs) play an important economic role in many countries. In Kenya, for example the SME sector contributed over 50percent of new jobs created in 2005 but despite their significance, SMEs are faced with the threat of failure with past statistics indicating that three out five fail within the first few months. This study sought to understand how SMEs manage the challenges they face. These challenges seem to change (evolve) according to different macro and micro conditions. This study employed stratified random sampling to collect data from 198 businesses using interviews and questionnaires. The data was analysed descriptively and presented through figures, tables and percentages. The findings indicate that SMEs face the following challenges; competition among themselves and from large firms, lack of access to credit, cheap imports, insecurity and debt collection. Credit constraint seems to be easing up when compared to previous researches. Relevant training or education is positively related to business success. The SMEs have the following strategies to overcome the challenges; fair pricing, discounts and special offers, offering a variety of services and products, superior customer service and continuously improving quality of service delivery. The research concludes that business success is a consequence of embracing a mix of strategies.