Using humor to engage the public on climate change: the effect of exposure to one-sided vs. two-sided satire on message discounting, elaboration and counterarguing
Using humor to engage the public on climate change: the effect of exposure to one-sided vs. two-sided satire on message discounting, elaboration and counterarguing
复制标题
DOI：
10.22323/2.18040207
复制
发表时间：
2019-01-01
影响因子：
1.8
通讯作者：
Anderson, Ashley A.
中科院分区：
文献类型：
--
作者：
Becker, Amy B.;Anderson, Ashley A.
这项研究探讨了有关气候变化的单方面和双面讽刺对信息处理的不同影响。通过分析实验数据（N = 141），我们发现《洋葱报》提供的片面讽刺讽刺地声称全球变暖是一场骗局，鼓励观众进行更多的信息阐述和反驳。相比之下，天气频道提供的两面讽刺，即对那些相信和拒绝人类参与气候变化的人开玩笑，很快就被打了折扣。最后，我们讨论了将片面讽刺幽默融入关注气候变化的沟通工作中的战略价值。
The research explores the differential impact of exposure to one-sided vs. two-sided satire about climate change on message processing. Analyzing experimental data (N = 141) we find that one-sided satire offered by The Onion ironically claiming that global warming is a hoax encourages viewers to engage in greater message elaboration and counterarguing. In contrast, two-sided satire offered by The Weather Channel that makes jokes about those who believe in vs. reject human involvement in climate change is quickly discounted. We conclude by discussing the strategic value of incorporating one-sided satirical humor in communication efforts focused on climate change engagement.