The effects of travellers’ acceptance/satisfaction of unimplemented/implemented transportation demand management strategies on travel behaviour
The effects of travellers’ acceptance/satisfaction of unimplemented/implemented transportation demand management strategies on travel behaviour
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DOI：
10.1080/18128600903421424
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发表时间：
2011-05
期刊：
影响因子：
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通讯作者：
R. Jou;Chih-Cheng Chen;Yungkun Chen
中科院分区：
文献类型：
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作者：
R. Jou;Chih-Cheng Chen;Yungkun Chen
在过去的几十年里，世界各地的一些大城市都面临着由于高速公路基础设施供应短缺而导致的各种交通问题，而汽车的增长却令人应接不暇。建设新的高速公路系统不太可能缓解这一问题，因为可用的土地有限。另一方面，实际增加交通系统的供给会导致交通需求的增加，因此，交通问题可能得不到改善或解决。因此，管理交通需要使用交通(或出行)需求管理(TDM)。交通需求管理已经成为改善世界主要城市交通问题的主要策略之一。本研究探讨台北市道路使用者对现有交通需求管理策略的满意程度。对于尚未实施的策略，也对接受程度进行了分析。最后，通过陈述选择实验来捕捉旅行者在不同TDM策略情景下的选择行为。我们使用嵌套Logit模型分析了执行和未执行TDM策略的满意度和可接受性，比较了工作、购物和休闲旅行中的异同，并讨论了变量之间的关系。我们发现，旅行者同意抑制策略，也就是所谓的“大棒”，可以解决交通拥堵问题，但他们的接受度或满意度低于他们对TDM策略有效性的感受。此外，缩短大众交通工具的出行时间是提高出行者使用意愿的重要因素。
In the past decades, some major cities around the world have faced various traffic problems caused by the highway infrastructure supply shortage compared with overwhelming vehicle growth. Constructing new highway systems is unlikely to mitigate this problem since available land is limited. On the other hand, physically increasing the supply of transportation systems would cause increased traffic demand, and consequently, the traffic problems may not be improved or resolved. Therefore, managing traffic requires using Transportation (or Travel) Demand Management (TDM). TDM has been one of the main strategies used to improve traffic problems in major cities around the world. In this study, the level of satisfaction towards the existing TDM strategies for road users in Taipei city is explored. As for the strategies not yet implemented, the level of acceptance is also analysed. Finally, a stated choice experiment is carried out to capture the traveller's choice behaviour under different scenarios of TDM strategies. We apply the nested logit model to analyse the satisfaction and acceptability with executed and unexecuted TDM strategies, compare the similarities and dissimilarities within work, shopping and leisure trips and discuss the relationship between variables. We find that travellers agree that disincentive strategies, also known as ‘Sticks’, could solve the problems of traffic jams, but their acceptance or satisfaction is lower than their feeling of effectiveness of TDM strategies. Besides, shortening the travel time of mass transportation tools is an important factor to increase travellers’ willingness to use them.