The effects of product orientation and interest in product category on purchase intention for a really new product

The effects of product orientation and interest in product category on purchase intention for a really new product
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产品定位和产品类别兴趣对新产品购买意愿的影响

DOI:
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发表时间:
2019
期刊:
影响因子:
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通讯作者:
J.
J.
中科院分区:
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文献类型:
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作者:
Iseki;S.; Kitagami;S.;Kawaguchi;J.

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