Users of the world, unite! The challenges and opportunities of Social Media
Users of the world, unite! The challenges and opportunities of Social Media
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DOI：
10.1016/j.bushor.2009.09.003
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发表时间：
2010-01-01
影响因子：
7.4
通讯作者：
Haenlein, Michael
中科院分区：
文献类型：
--
作者：
Kaplan, Andreas M.;Haenlein, Michael
社交媒体的概念是当今许多企业高管的首要议程。决策者和顾问都在努力寻找企业利用维基百科、YouTube、Facebook、第二人生和Twitter等应用程序获利的途径。然而，尽管有这种兴趣，人们对“社交媒体”一词的确切含义的理解似乎非常有限；本文旨在提供一些澄清。我们首先描述社交媒体的概念，并讨论它与Web 2.0和用户生成内容等相关概念的区别。基于这一定义，我们对社交媒体进行了分类，将当前包含在广义术语下的应用程序按特征分为更具体的类别：协作项目、博客、内容社区、社交网站、虚拟游戏世界和虚拟社交世界。最后，我们为决定利用社交媒体的公司提供了10条建议。(C) 2009年印第安纳大学凯利商学院。版权所有。
The concept of Social Media is top of the agenda for many business executives today. Decision makers, as well as consultants, try to identify ways in which firms can make profitable use of applications such as Wikipedia, YouTube, Facebook, Second Life, and Twitter. Yet despite this interest, there seems to be very limited understanding of what the term "Social Media" exactly means; this article intends to provide some clarification. We begin by describing the concept of Social Media, and discuss how it differs from related concepts such as Web 2.0 and User Generated Content. Based on this definition, we then provide a classification of Social Media which groups applications currently subsumed under the generalized term into more specific categories by characteristic: collaborative projects, blogs, content communities, social networking sites, virtual game worlds, and virtual social worlds. Finally, we present 10 pieces of advice for companies which decide to utilize Social Media. (C) 2009 Kelley School of Business, Indiana University. All rights reserved.