A FORMULA FOR PREDICTING READABILITY
A FORMULA FOR PREDICTING READABILITY
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预测可读性的公式
DOI：
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发表时间：
1948
期刊：
影响因子：
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通讯作者：
J. Chall
中科院分区：
文献类型：
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作者：
E. Dale;J. Chall
几个月前，《华尔街日报》的编辑在一家领先的文学杂志上刊登了整版广告，宣布最近授予该杂志的两项荣誉。其中一项荣誉是罗伯特·P·冈宁（Robert P. Gunning）发表的声明，称《华尔街日报》拥有“全国最具可读性的头版”。“古宁先生是怎么得出这个结论的？他是否真的对读者进行了抽样调查，让他们阅读主要报纸的头版，然后比较他们阅读和理解各种头版的能力？不。他走了一条公认的捷径。他用可读性公式预测了各种头版的阅读难度，发现《华尔街日报》是“最具可读性的”。"
EVERAL months ago the editor of the Wall Street Journal ran a full-page advertisement in one of the leading literary magazines, announcing two honors recently awarded to it. One of these honors was a statement made by Robert P. Gunning that the Wall Street Journal had "the most readable front page in the country." How did Mr. Gunning come to this conclusion? Did he actually sample a cross section of the readers, have them read the front pages of leading newspapers, and then compare their ability to read and understand the various front pages? No. He used an accepted short cut. He predicted the reading difficulty of the various front pages by using a readability formula and found that the Wall Street Journal was the "most readable."