A Strategic Framework for Rural Micro-Enterprise Development: The Integration of Information Communication Technology (ICT), E-Commerce, Marketing, and Actor-Network Theory
A Strategic Framework for Rural Micro-Enterprise Development: The Integration of Information Communication Technology (ICT), E-Commerce, Marketing, and Actor-Network Theory
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农村小微企业发展战略框架：信息通信技术（ICT）、电子商务、营销和行动者网络理论的融合
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发表时间：
2009
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通讯作者：
J. Rhodes
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作者：
J. Rhodes
本文采用一个南非农村妇女组织的语境主义、解释主义研究方法，对信息和通信技术促进农村微观经济发展的论述做出了贡献。一个概念框架，封装农村社会经济发展，信息通信技术（通过政府赞助的电信中心的电子商务），和营销（作为一个特定的业务流程）的探讨使用现场参与行动研究项目与该组织的管理团队合作，并通过演员网络理论进行分析。研究结果揭示了一个农村发展组织在探索利用信通技术从发展（自助项目）向微型企业迁移的途径时遇到的主要障碍。这些障碍包括传统做法对现代组织的影响;努力使营销原则与文化制约因素相一致;在一个与区域和国家发展水平隔绝的社区中，将发展原则与商业做法联系起来的概念混乱;在实施信通技术时跨越体制化阶段的后果;以及暂时动员行为者的后果。
Using a contextualist, interpretivist research method anchored in a South African rural women's organization, this paper contributes to the discourse on ICT-enabled rural microeconomic development. A conceptual framework, encapsulating rural socioeconomic development, ICTs (e-commerce through a government-sponsored telecentre), and marketing (as a particular business process) is probed using an in-situ participative action research project in cooperation with the organization's management team; and analyzed through Actor-Network Theory. The results reveal key barriers experienced by a rural development organization exploring ICT-enabled migration paths from development (self-help projects) to micro-enterprise. These barriers include the impact of traditional practices on a modern organization; the struggle to align marketing principles with cultural constraints; the conceptual confusion of relating development principles to business practices in a community isolated from regional and national levels of development; the consequences of leapfrogging the phases of institutionalization when implementing ICTs; and the consequences of the transitory mobilization of actors.