How Diverse Users and Activities Trigger Connective Action via Social Media: Lessons from the Twitter Hashtag Campaign #ILookLikeAnEngineer
How Diverse Users and Activities Trigger Connective Action via Social Media: Lessons from the Twitter Hashtag Campaign #ILookLikeAnEngineer
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多样化的用户和活动如何通过社交媒体触发连接行动：Twitter 标签活动的经验教训
DOI：
10.24251/hicss.2018.273
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发表时间：
2018
期刊：
影响因子：
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通讯作者：
Hemant Purohit
中科院分区：
文献类型：
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作者：
A. Johri;Habib Karbasian;Aqdas Malik;Rajat Handa;Hemant Purohit
我们提出了一项研究，探讨如何社会媒体活动，旨在提高性别多样性的工程获得并保持在其早期的势头。我们检查了#ILookLikeAnEngineer活动前75天发布的50，000多条推文，发现不同类型的用户参与增加了关键时刻的活动。我们将这些触发器分为四种类型：1）事件驱动：活动与与问题相关的离线事件（多样性SFO，中断等）的一致性; 2)媒体驱动：媒体（TechCrunch、CNN、BBC等）对事件的新闻报道; 3)行业驱动：大型组织（微软、特斯拉、通用电气、思科等）通过网络参与这一运动;和4）个性驱动：事件与流行和/或已知的个性（例如Isis Anchalee; Michelle Sun; Ada Lovelace）对齐。这项研究说明了一种机制-触发-支持社会媒体活动中的连接行动。
We present a study that examines how a social media activism campaign aimed at improving gender diversity within engineering gained and maintained momentum in its early period. We examined over 50,000 Tweets posted over the first ~75 days of the #ILookLikeAnEngineer campaign and found that diverse participation - of types of users - increased activity at crucial moments. We categorize these triggers into four types: 1) Event-Driven: Alignment of the campaign with offline events related to the issue (Diversity SFO, Disrupt, etc.); 2) Media-Driven: News coverage of the events in the media (TechCrunch, CNN, BBC, etc.); 3) Industry-Driven: Web participation in the campaign by large organizations (Microsoft, Tesla, GE, Cisco, etc.); and 4) Personality-Driven: Alignment of the events with popular and/or known personalities (e.g. Isis Anchalee; Michelle Sun; Ada Lovelace.) This study illustrates how one mechanism - triggering - supports connective action in social media campaign.