Organizational learning in automotive manufacturing: a strategic choice
Organizational learning in automotive manufacturing: a strategic choice
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汽车制造中的组织学习：战略选择
DOI：
10.1007/s10845-009-0330-6
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发表时间：
2011
影响因子：
8.3
通讯作者：
R. Kiggans
中科院分区：
文献类型：
--
作者：
M. Omar;L. Mears;T. Kurfess;R. Kiggans
本手稿调查了近年来随着工业对全球化力量的关注的演变而影响汽车行业的变化。此外，它提出了组织学习作为一个可行的战略，为汽车行业，以有效地拥抱和敏捷地不断变化的环境。首先，本文从新市场的挑战、成熟市场的挑战、客户需求的挑战以及销售趋势三个方面，对全球化（全球市场和竞争对手）对当前汽车行业的影响进行了描述和调查。其次，介绍了汽车工业中实施的传统战略，如“公司”和“工厂”特定的生产系统。最后，本文通过原始设备制造商罗孚集团和沃尔沃公司的案例来支持其建议。
This manuscript surveys the changes that affected the automotive industry in recent years with the evolution of industrial focus on globalization forces. Further, it proposes organizational learning as a viable strategy for the automotive industry, to effectively embrace and be agile to the continually changing environment. First, the manuscript characterizes and surveys the impact of globalization (global markets and competitors) on the current automotive industry in three categories: challenges in new markets, challenges in mature markets, and challenges in customer demands and hence sales trends. Second, the traditional strategies implemented in the automobile industry such as the “Company” and “Plant” specific production systems are presented. Lastly, the manuscript supports its proposal through case examples from Original Equipment Manufacturers the Rover group and Volvo AB.