Processing fluency effect of a leaflet for breast and cervical cancer screening: a randomized controlled study in Japan
Processing fluency effect of a leaflet for breast and cervical cancer screening: a randomized controlled study in Japan
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DOI：
10.1080/13548506.2018.1492732
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发表时间：
2018-01-01
影响因子：
3.8
通讯作者：
Kiuchi, Takahiro
中科院分区：
文献类型：
--
作者：
Okuhara, Tsuyoshi;Ishikawa, Hirono;Kiuchi, Takahiro
过去十年来，处理流畅性（人们处理信息的主观轻松程度）一直是心理学领域日益受到研究关注的话题。我们研究了改进书面材料在处理流畅性方面对鼓励乳腺癌和宫颈癌筛查的影响。我们将 670 名女性随机分配到干预组或对照组； 215 名寄回分发问卷的人为研究参与者。将癌症筛查的标准传单邮寄给对照组，而邮寄给干预组的材料在知觉流畅性（例如易读性）、语言流畅性（例如可读性）、检索流畅性（例如减少信息量）和意象流畅性（让收件人想象未来的行为和事件）方面得到改善。干预组的筛查率显着高于对照组（29.4% vs. 14.2%，（2）=7.275，df=1，p=.007，phi=.184）。提高书面材料的处理流畅性可能有助于鼓励个人进行乳腺癌和宫颈癌筛查。
Processing fluency (the inferred subjective ease with which people process information) has been a topic of increasing research attention in the field of psychology over the past decade. We examined the effect of improving written materials in terms of processing fluency with regard to encouragement for obtaining breast and cervical cancer screening. We randomly assigned 670 women to intervention or control conditions; the 215 who mailed back distributed questionnaires were the study participants. A standard leaflet for cancer screening was mailed to the control group, while the materials mailed to the intervention group were improved in terms of perceptual fluency (e.g., legibility), linguistic fluency (e.g., readability), retrieval fluency (e.g., reducing amount of information) and imagery fluency (having recipients imagine future behavior and events). The screening rate of the intervention group was significantly higher than that of the control group (29.4% vs. 14.2%, (2)=7.275, df=1, p=.007, phi=.184). Improving the processing fluency of written materials may be useful for encouraging individuals to obtain breast and cervical cancer screening.