Dealing with the dynamics of technology roadmapping implementation: A case study
Dealing with the dynamics of technology roadmapping implementation: A case study
复制标题
处理技术路线图实施的动态：案例研究
DOI：
10.1016/j.techfore.2008.03.013
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发表时间：
2009
影响因子：
12
通讯作者：
Sasawat Dansamasatid
中科院分区：
文献类型：
--
作者：
N. Gerdsri;R. Vatananan;Sasawat Dansamasatid
如今，企业面临着许多挑战。产品生命周期越来越短，而产品定制的复杂性和需求却在不断增加。技术路线图(TRM)已被广泛用作一种战略管理工具，帮助组织有效地识别未来的潜在产品或服务，确定适当的技术替代方案，并将其与资源分配计划相对应。随着TRM实施的完成，任何组织都可以放心，其所需的技术和基础设施将在需要时准备就绪。将TRM作为正在进行的战略/业务规划过程的一部分来实施具有挑战性，因为它可能会影响组织的工作流程、结构和文化。因此，组织需要了解TRM过程中涉及的关键参与者的角色和责任的变化如何与TRM实施的每个阶段的动态相匹配。本文阐述了TRM实施的动态，并提供了一个案例研究，展示了东盟地区领先的建筑产品制造商之一是如何经历这一过程的。
Nowadays, companies are facing many challenges. The product life cycle is getting shorter while the complexity and the demand for product customization are increasing. Technology Roadmapping (TRM) has been widely used as a strategic management tool to help organizations in effectively identifying potential products or services for the future, determining proper technology alternatives, and mapping them with resource allocation plans. With the completion of TRM implementation, any organization can be assured that its required technologies and infrastructures will be ready when needed. Implementing TRM as a part of the ongoing strategic/business planning process is challenging because it may affect the organizational work process, structure, and culture. Therefore, an organization needs to understand how the changing roles and responsibilities of key players involved in the TRM process match with the dynamics of TRM implementation in each stage. This paper illustrates the dynamics of TRM implementation and presents a case study to demonstrate how one of the leading building product manufacturers in the ASEAN region went through the process.