Tourists and Air Pollution: How and Why Air Pollution Magnifies Tourists' Suspicion of Service Providers
Tourists and Air Pollution: How and Why Air Pollution Magnifies Tourists' Suspicion of Service Providers
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游客与空气污染：空气污染如何以及为何加剧游客对服务提供商的怀疑
DOI：
10.1177/0047287519859710
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发表时间：
2020-04-01
影响因子：
8.9
通讯作者：
Huang, Yunhui
中科院分区：
文献类型：
--
作者：
Zhang, Ke;Hou, Yuansi;Huang, Yunhui
在许多现代社会，空气污染正在成为一个严重的社会环境问题，并对受欢迎的旅游目的地构成重大的经济威胁。尽管空气污染对旅游需求的影响有据可查，但很少有研究考察空气污染对个人心理状态的影响，特别是在旅游背景下。通过一项相关研究和两项实验，我们的发现表明，当游客认为一个目的地的空气污染严重(与没有空气污染的目的地相比)时，游客更有可能对当地的服务提供商持怀疑态度。这种关系的存在可能是因为游客在空气污染严重的环境中经历了更多的悲观情绪，这反过来又影响了他们对服务提供商的评价。按照这一逻辑，我们表明，当游客在评估服务提供商时意识到(并因此减少依赖)他们的悲观情绪时，这种影响就会减弱。最后，我们提供了这一效应在旅游业中的理论和实践启示。
Air pollution is becoming a serious socio-environmental problem in many modern societies and poses significant economic threats to popular tourism destinations. Despite the documented consequences of air pollution on tourism demand, studies have seldom examined its impact on individuals' psychological states, especially in the tourism context. Through a correlational study and two experiments, our findings indicate that tourists are more likely to be suspicious of local service providers when travelers perceive a destination as having heavy air pollution (vs. one without such pollution). This relationship presumably exists because tourists experience greater pessimism in an environment with high air pollution, which in turn influences their evaluations of service providers. Following this logic, we show that the effect diminishes when tourists are cognizant of (and thus rely less on) their pessimistic feelings when evaluating service providers. Finally, we offer theoretical and practical implications of this effect in tourism.