Age differences in option choice: Is the option framing effect observed among older adults?
Age differences in option choice: Is the option framing effect observed among older adults?
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选项选择的年龄差异：在老年人中是否观察到选项框架效应？
DOI：
10.3389/fpsyg.2022.998577
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发表时间：
2022
影响因子：
3.8
通讯作者：
Yamamoto, Kenta
中科院分区：
文献类型：
--
作者：
Masumoto, Kouhei;Tian, Min;Yamamoto, Kenta
先前的研究报告称，消费者在减法框架（-OF）中选择了更多的选项，从完整模型中删除不必要的选项，而在加法框架（+OF）中，将选项添加到简单的基础模型中。本研究的目的是通过两个产品情境（旅行套餐和体检）来考察年龄对选项框架的影响以及产品类型对选项框架效应的差异。参与者包括40名年轻人和40名老年人。我们测量了选择的选项数量，总价格，选择难度和选择满意度。此外，还评估了认知功能（编码、符号搜索、数字广度、算术和信息）。结果显示，老年人和年轻人选择更多的选项，在-OF条件下的两种情况。对于体检，老年人在-OF和+OF条件下选择的选项比年轻人多。与寿命相关的目标和动机的发展变化可以解释年龄差异之间的差异。
Previous studies reported that consumers choose a higher number of options in subtractive framing (-OF), which delete the unnecessary options from the full model with all options chosen than in additive framing (+OF), which adds options to a simple base model. The purposes of this study are to examine the effect of age on option framing and the differences of product type on the option framing effect using two product scenarios (travel package and medical examination). Participants were 40 younger and 40 older adults. We measured the number of options chosen, total price, choice difficulty, and choice satisfaction. In addition, cognitive functions (coding, symbol search, digit span, arithmetic, and information) were assessed. Results revealed that older and younger adults chose more options in the -OF condition for both the scenarios. For the medical examination, older adults chose more options than did the younger adults in both -OF and +OF conditions. Developmental shift in goals and motivation related to life-span may explain the differences between the age differences.